3 different types of sponsorship in the field of sport

There is a vast array of sponsorship deals, from local to nationwide, but this post will look at the most significant.

The greatest sponsorship deals are practically always for football tops, as these are the most recognisable aspects of soccer clubs to supporters, aside from the footballers themselves of course. It is a clever sponsorship idea to sponsor a football shirt as it will then be included for every piece of marketing both for the club but likewise for the footballers themselves, meaning you are getting more for your money than many other sorts of sponsorship. The appeal of a soccer club will determine the size and price of the sponsorship offer, so typically the most followed and viewed clubs will receive the greatest sponsorship deals. For example, the Chevrolet owners decided to sponsor probably the most followed football club in the world, and this came at a premium cost; the top itself nevertheless sold almost three million units in one year, indicating how successful this type of sponsorship might be. The shirt is displayed all over the world which gives the car manufacturing firm a global outreach through one solitary advertising deal. If the club is seriously successful, like the club in question has been, that also assists to showcase the sponsors brand name.

Sponsoring a total sporting event is an efficient way to advertise a brand, especially when it is something watched around the world. The Hisense shareholders made the decision to sponsor the 2018 football world cup, which is one of the most viewed events of all time, so of course will have spread the brands image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or arena sponsors, but it is maybe the most beneficial for that brief space of time. When a specific occasion is a huge success and remembered fondly, then the same narrative is given to the brands that sponsor it; this is the case for any event and of course sporting events are no various.

Whilst most businesses aiming to sponsor will try and sponsor football tops, there are some cases of businesses sponsoring entire domestic leagues. There are some instances of businesses sponsoring entire leagues. This type of sponsorship is rare, but that is partly because of the fact there are limited leagues to sponsor, and if you are a large brand, you will want to sponsor the top league. At shareholder meetings like the Telecom Italia AGM they would have been made the decision to sponsor the top Italian league, which is about the most watched in Europe; sponsoring one of the leading leagues around Europe is of course a tremendous sponsorship for sport. The cup that is lifted at the end of the championship even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this can be.

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